TONY VITTELI

"Customizing goes out of cars, but the need to be customizible never does... I'm just going to keep going, keeping coming to work everyday and keep looking for ways to touch non-endemic spaces with real authentic rides."

From customizing cars to music, lambo's to bentley's, Tony Vitteli - the boss, founder and entrepreneur - stands out for his ability to fuse the many parts of today's multicultural society into seamless, relevant styles and trends.

A high school student by day, Tony's customizing journey began in the mid-80s in a makeshift design studio and showroom located in the garage of his parent's New Jersey home. A full-fledged member of the then emerging hot-rod scene, Tony engendered interest with the generation's new cultural icons including Nelly, and Dr. Dre, who drove his customized cars with pride. These events precipitated his founding of Vitteli Customs in 1990, at the age of 26. His unique talents, coupled with an innate customizing skills, would quickly guarantee success.

In the short period that has passed, the Company has grown to include 3 separate compies, the contemporary Vitteli Customs, Vitteli Rental, and the soon-to-launch Vitteli Music company in conjunction with Interscope Records. Last year, alone, the full-scale global customizing reported billings of over $5 million.

Through it all, Tony continues to maintain his position at the head of the pack, with consistent focus on remaining the most culturally relevant boss of the new millennium. As cultures, tastes and styles continue to merge, Marc continues to expand and succeed.



tony@vitteli.com

JOEY RIZZA

Joey Rizza, President of Vitteli Holding, is responsible for business development and strategic planning that ensures the Company's limitless growth. Rizza's experience in the apparel industry came from on-the-job training at Vitteli Holding. With an insatiable appetite for success and a quick ability to learn, Rizza has turned a modest company into a $5 million customizing empire.

Joey Rizza, along with Head Founder Tony Vitteli and Emilio Livrano, founded Vitteli Customs in 1993 as a hotrod-inspired automobile company. Having been self-educated in all facets of the auto industry—from sourcing to importing to shipping—Rizza developed a unique and visionary business model that quickly turned Vitteli Customs into a viable customizing business.

In addition to his corporate commitments, Rizza is dedicated to supporting various charities, including personally overseeing and providing funding for an Ukranian orphanage, Tikva Children's Home. The Tikva Children's home, an organization dedicated to saving the lives of orphaned, abandoned and abused children of Odessa, Ukraine, was created as part of The Ohr Dessa Project. 100% of all donations go directly to the orphanage.



joey@vitteli.com


EMILIO LIVRANO

Employing the techniques he learned while growing Vitteli Customs into the global car customizing lifestyle empire it is today, Emilio Livrano is currently building the most expensive cars into extra-exclusive pimp-mobiles.

Livrano's pivotal role at Vitteli Customs helped to transform the car customizing company into a $5 million dollar car customizing company, which now includes twelve unique lines of accessories. The company also publishes a full range of own-brand fully chromed rims up to 22".

Based on the success of Vitteli Customs, Vitteli, Rizza and Livrano were honored with the 2003 Pimp Car of the Year Award for their achievements in the business world.



emilio@vitteli.com